I love design.
The creative expression and exploration of making something new is an exhilarating journey. There are many wrong answers in design just as their are many good answers, leaving an infinite amount of possibilities to explore.
Graphic design has been a handy tool in my marketing toolbox, but just a few months ago I decided to let a big project go to more capable hands. In this case I let it go to a crowd of 59 designers who submitted 273 ideas for the new Bethany Global University logo. Through 99designs.com we were able to leverage the power of crowdsourcing to explore options far beyond my artistic ability and imagination.
The results were so impressive, that I may never need to design a logo again. Below are were some of the finalists from the competition.
The Logo we selected was this last one, and with a few modifications it is now the new logo of Bethany Global University.
The process used by 99designs was great, many of the designers were talented, and I will be back for more logos in the future (maybe even a brochure).