Marketing Missions: How God is Working Through Social Media
Whether you like it or hate it, as a Christian there is something you need to know — God is using it.
Whether you like it or hate it, as a Christian there is something you need to know — God is using it. At Bethany Global University, we have seen a surge in interest due to the marketing being done on social media sites like Facebook and Pinterest. A recent survey of students indicated that nearly half of the student body heard of BGU through Facebook alone. Recently a current student told me “I discovered BGU when a friend of mine liked one of the
At Bethany Global University, we have seen a surge in interest due to the marketing being done on social media sites like Facebook and Pinterest. A recent survey of students indicated that nearly half of the student body heard of BGU through Facebook alone.
Recently a student said to me “I discovered BGU when a friend of mine liked one of the school’s posts. Afterward, I searched for BGU on Google, found it, and registered for a campus preview weekend.”
As a marketing director, I would like to take credit but … when asking most of the students what brought them to BGU, they repeatedly tell me that God had called them to come here. “I choose BGU because God led me here. That was honestly my only decision.” Another said, “I’ve noticed how God was pushing me towards missions throughout my life and He directed me straight to BGU”. I’ve heard dozens of stories from students saying that they had been asking God for direction on what to do with their passion for missions and then a Facebook Ad popped up minutes later.
The truth is, God has been in the technology business for a long time.
Throughout history, He has used a variety of mediums to spread the Gospel from the first printing press to radio broadcasts and sermons on TV.
In early American history, it was circuit riders preparing cities for revival meetings who pioneered the way for event marketing later on. In the Student Volunteer Movement, John Mott and Robert Wilder created traveling teams to stir up excitement for missions. They also created curriculum to follow up with those who wanted to go proclaim Christ overseas to continually nurture their passion for missions. This was the beginning of a full mobilization effort to recruit, train, and send workers into the harvest. All of their efforts were cutting edge for their time.
Decades later, Billy Graham preached before millions in their living rooms through television set preaching
“no-one has a right to hear the gospel twice until everyone has heard it once”
letting the Holy Spirit do His work of calling many into full-time missions.
Today, social media doesn’t have quite the reach television has.
It has more.
It’s said that around 111.3 million people watched the most recent Super Bowl game between the Patriots and the Falcons, but Facebook has ten times that amount at 1.2 billion daily active users. That is a lot of people communicating with each other every day and the Holy Spirit is in the midst of it.
God is working through social media to help His followers see the need and hear the call of world missions. Our university has doubled in size because of it and I expect that it is only the beginning of what we will see as God continues to use a variety of people and technology to take the Church to where it is not.
He always has.