Like facebook? Well, believe it or not, you can get paid to use it. It just so happens there is a whole work force rising up of professional facebook(ers) in this generation. Don’t believe me? Go ahead and take a look at this job board to see for yourself. The job titles come under a plethora of names: social media manager, community manager, e-strategist, internet marketer…
This short video is a little outdated by now, but it still paints a good picture of why business’s are paying people to run their facebook pages.
Part of my job as a digital marketing manager is social media. I know a few of you were probably confused about what I did for a living, so hopefully this clears it up a little. I actually do more than social media, but you can read more about that on my freelance site. I’m not writing to sell myself , but to teach you how I get to put facebook to work during my 40 our work week. Notice how I didn’t simply write “use facebook at work”. Anybody can do that, but only a few get paid to make social media profitable.
You simply have to know all the ins and outs of facebook. In fact you usually need to know all the technical details of Facebook, Twitter, WordPress, Instagram, Foursquare, Linkedin, Google Plus, Pintrest, smart phones, and the web in general. This is the easy part for most younger people, because most of us use these platforms daily. To be a professional you also have to know how they overlap and can be managed effectively by 3rd party platforms like Hootsuite and Buffer. Each of these websites training tutorials and a simple google search will bring you to dozens of training tutorials for all of them. They are easy to learn if you take the time.
Create Something Worth Sharing
The next step is creating content. I generally tell people they need to create updates that are either inspiring, empowering, informative, entertaining, or a combination of them. It’s not enough to get fans to like your facebook page. You actually have to keep them engaged in the brand daily/weekly so you can accomplish the next point below.
If somebody is going to pay you to run their facebook page it has to affect their bottom line. You have to figure out how to make it profitable for them by crafting a marketing message into their social media networks. I personally like to track how many visiters come to a website as a result of social media updates and the percentage those people that become a customer.
These are only a few brief points about what goes into social media marketing, but I hope it gives you an idea of what I do and how you can make a living by becoming an expert in facebook/twitter/pintrest/[insert new social network here].
Do you engage with brands on facebook? If so, How?