I had just started my new job at Sweet Fish who helps B2B brands launch and use podcasts to reach their ideal buyers when it became more and more apparent that I didn’t know nearly as much about B2B marketing as I thought. Sure, they used the same marketing channels, but the way they used […]
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How To Become a Thought Leader: Strategy, Tips, & Examples
Last spring, I read this shocking statement from the book Homo Deus: “In the past, censorship worked by blocking the flow of information. In the twenty-first century, censorship works by flooding people with irrelevant information. Information is no longer power. Today, having power means knowing what to ignore” —Yuval Noah Harari We’ve all felt it. […]
Nonprofit Growth Is Now Growth Guide
Last December I launched Nonprofit Growth as a podcast to interview and create content around nonprofit marketing, but it was short lived. Not long after the launch I made a hard decision to leave the nonprofit world to work for the company who had helped me launch the podcast, Sweet Fish Media. powered by Sounder […]
A Year After My TEDx Talk on Startups & Nonprofits—I Pivoted
Just start moving. Your plans will change. Might as well build some momentum now. A year ago, I gave my first TEDx Talk. It was about my journey from non-profit, to tech startup, and back again. How I was taking my learnings from the cutting edge and applying it where it mattered most. I did […]
008: Top 10 Nonprofit Marketing/Fundraising Books and How to Read More
Recently, I published a blog post about some of my accomplishments (and setbacks) in 2019. One of the accomplishments was the fact that I read 46 books this past year—the most I’ve ever read in a year. That equals almost a book a week, and this year, I’m aiming for 52. powered by Sounder How […]
007: Strategic Marketing for Nonprofit Ministries
People like to use the word “strategic” to describe whatever they’re doing. But what actually makes something strategic? And how does strategy inform marketing? powered by Sounder Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before […]
