Marketing + Jesus These are two words you rarely see together, yet it happens every day. From churches advertising John 3:16 on the local billboard to the televangelist preaching to the masses, Jesus is being made known through a modern means. In fact, marketing Jesus is an industry of its own. A HUGE industry. The […]
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Deconstructing the Art of Writing: How I plan to up my game as a writer.
Last week, I started a journey to improve my writing skills and after reading through 3 classics on the subject (Elements of Style, Writing That Works, and On Writing Well) I have developed a beginning framework to
Becoming a Better Writer
As a marketer, I have missed the mark. Being able to write well is the trademark of a great marketer; which I aspire to be. It is the one subject I wish I would have tried a little harder in while …
My Most Recommended Book: The 4-Hour Workweek
This is one of the few books on my shelf that I come back to over and over again. In the 4-Hour Workweek, Tim Ferris capture fresh ideas about job management and business development that only become more helpful to me as I progress in my career. Tim puts the famous Pareto Principle to work for him to generate income and minimizing …
Book Review: Being Direct by Lester Wunderman
Lester Wunderman is the marketing genius who invented the idea of direct marketing which is the idea that marketing should always have a call to action that is measurable and therefore …
Shoptology, you will be missed.
Today is a bittersweet day as I clean out my desk drawers and say my final goodbyes to this incredible team I have worked alongside. Only a year and a half ago …