The largest hurdle to digital marketing that I run into over and over again is creating good content. Whether it is for email newsletters, blogs, or twitter posts; most people (including myself) get stuck when it comes to make something other people will enjoy or find useful. A few years ago, I created this content […]
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Digital Marketing Books and Courses That Made My Career
In 2008, I started on a journey to learn digital marketing. This field of was so new that nobody knew what to call it early on. Digital marketers were called online marketers, internet marketers, e-strategists, digital ninjas, and variety of other creative alternatives. There were no degree plans that pulled together all the skill sets […]
I Started a Vlog
Yes. I. Did. I felt like Bethany Global University needed a regular look at what was going on inside the campus. So in addition to starting a personal vlog to showcase more of Bethany from my perspective, but I am also ramping up BGU’s Instagram account as well. Here are a few of my first videos: […]
Marketing Jesus: the Good, the Bad, and the Ugly
Marketing + Jesus These are two words you rarely see together, yet it happens every day. From churches advertising John 3:16 on the local billboard to the televangelist preaching to the masses, Jesus is being made known through a modern means. In fact, marketing Jesus is an industry of its own. A HUGE industry. The […]
Deconstructing the Art of Writing: How I plan to up my game as a writer.
Last week, I started a journey to improve my writing skills and after reading through 3 classics on the subject (Elements of Style, Writing That Works, and On Writing Well) I have developed a beginning framework to
Becoming a Better Writer
As a marketer, I have missed the mark. Being able to write well is the trademark of a great marketer; which I aspire to be. It is the one subject I wish I would have tried a little harder in while …
