When nonprofits think of branding, they likely have logos, colors, and fonts in mind. But there’s more to branding than that. I recently interviewed Brandon Crist, Owner and CEO of Brand Mentors, on the Nonprofit Growth podcast, about what makes up a cohesive brand, and how nonprofits can pull together disparate elements to make their […]
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003: Everything Nonprofits Need to Know About Digital Ads
There’s almost nothing that can’t be accomplished digitally. Nonprofit leaders, especially, need to consider this. Why? Because “digital” is where anybody you will ever want to work with the lives of people. I recently interviewed Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talked all about digital ads and […]
2019 In Review: MBA Earned, TEDx Given, Blog+Podcast Launched, & 46 Books Read
This year was the best year I’ve had yet and I’ve found that the little wins, habits, and skill sets I’ve built over the last ten years are beginning to compound. Still, this year was not without its setbacks and disappointments as well. This blog post is more for my own personal reflection and documentation […]
Nonprofit Social Media Marketing: 17 Ways to Boost Donations
Raising funding for nonprofit organizations is essential to their operation and ability to carry out their mission and goals. Boosting donations is a consistent action item for employees in the organization, and this is often difficult for them to accomplish. Advances in technology and the emergence of social media has drastically transforming nonprofit marketing efforts. […]
002: The Ultimate Guide to Email Marketing for Nonprofits
What’s the low-hanging fruit many nonprofits are missing? The answer may surprise you — it’s email marketing. I know, “email marketing” doesn’t sound as hip as “social media marketing.” But marketing isn’t about being hip. It’s about finding out what can really drive results. Plus, I’m not the only one who believes in email marketing; […]
001: Everything to Know About Nonprofit Video Marketing
According to YouTube, users view over 1 billion hours of video each day on its platform. Why is it that so many nonprofits are still not leveraging the power of video? In this kickoff episode of the Nonprofit Growth podcast, I caught up with Travis Sanchez, the Communications Director at FIRM. FIRM, or Fellowship of […]