People like to use the word “strategic” to describe whatever they’re doing. But what actually makes something strategic? And how does strategy inform marketing? powered by Sounder Mark Slezinger, marketing director at the International House of Prayer in Kansas City, joined the podcast to talk about the critical, high-level questions you need to ask before […]
Main Content
006: How to Successfully Migrate Your Nonprofit CRM to Salesforce
Data leads to insight, and that insight leads to dollars. As a nonprofit organization, your data structure and products need to turn the information they hold into stories and those stories into valuable relationships. To do that, you need the right products and structures. Finding those products and structures, however, means you have to consider […]
005: Expert Advice on Nonprofit Grant Writing For Long Term Growth
Dr. Randy Dirks has done a lot of grant writing for Bethany International. There may be no better person to explain what a grant is, when nonprofits should apply for them, and what major mistakes they should avoid in grant writing. Randy is Vice President at Bethany International. When I interviewed him recently on the […]
Examples of Killer Nonprofit Marketing Online & Offline
Successful campaigns to market your nonprofit will be measured by how much attention you bring to your message. An effective campaign will get people talking and get donations pouring in. Take note from the best of the best and prepare to be inspired by some truly creative examples of when you market outside of the […]
004: Nonprofit Branding: 2 Critical Elements Every Brand Needs
When nonprofits think of branding, they likely have logos, colors, and fonts in mind. But there’s more to branding than that. I recently interviewed Brandon Crist, Owner and CEO of Brand Mentors, on the Nonprofit Growth podcast, about what makes up a cohesive brand, and how nonprofits can pull together disparate elements to make their […]
003: Everything Nonprofits Need to Know About Digital Ads
There’s almost nothing that can’t be accomplished digitally. Nonprofit leaders, especially, need to consider this. Why? Because “digital” is where anybody you will ever want to work with the lives of people. I recently interviewed Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talked all about digital ads and […]
